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About Walter Karl Interactive's Data Services
Online marketing has become an important channel in today's marketplace and a
very cost effective way to service your existing and new customers.
Walter Karl Interactive is dedicated to effectively accomplishing your direct
marketing goals. Through our parent company, InfoUSA, we supply the expertise
to maximize your multi-channel strategy.
In addition to Email Append Services, Walter Karl Interactive's Data Services also
include Reverse Email Append and Email Change of Address.
About Walter Karl Interactive's Email Append Service
Do you have a database of your customers, but are missing a high percentage of
their email addresses? Walter Karl Interactive's Email Append Service will allow
you
to build your online customer database by giving you your customers most
current
email address.
Our service not only includes matching offline addresses to the customer's online
email addresses, but also includes the creation and delivery of a brand email
message designed to introduce online communications to each of the matched
customers. Upon completion of our process, you will receive the deliverable email
addresses for the matched customer records. Our average match rate on first run
files is 15-25%.
About the Walter Karl Interactive Email Append Database
Our database currently has approximately 140 million records. The
database is
derived from multiple sources; including permission-based websites
and survey
responses. The database is updated monthly.
Each record includes name,
physical address, e-mail address and are 100%
permission based.
With Walter Karl Interactive's exclusive Simultaneous Multi-Vendor
Approach,
we
can dramatically increase the results of your Email Updated program by
coordinating the processing of your file with other providers.
Your results can
increase by as much as 100%, while you will
still
only have one
point of contact,
on agreement and one invoice to worry about. Best of all, there is no delay in the
turnaround time for your project.
Data Enhancement Services Available
In addition to email address, you may also elect to have other data elements
appended to your customer database. A list of the available options is detailed
below.
As part of your email append, you may choose 3 selects to be appended to your
file at no additional cost. There is a small fee for appending additional data selects.
Available Selects Include:
• Mail Order Buyer
• Health Contributor
• Religious Contributor
• Political Contributor
• Environmental Contributor
• Combined Vehicle Value
• Number of Vehicles
• Owner/Renter
• Length of Residence
• Home Value |
• Work at Home Flag
• Ethnic Code
• Presence of Credit Card
• Name, Gender, Marital, Age
• Age of Head of Household
• Estimated Household Income
• Hispanic Surname
• Number of Adults
• Marital Status
• Presence of Children |
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