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Walter Karl Interactive is a division of Donnelley Marketing, and InfoUSA
company. We are a provider of Email Append Services utilizing our
in-house database and proprietary matching technology. Our world-class
technology and programming will deliver extremely accurate match results.
Detailed below are some of the most frequently asked questions our
clients
ask about our Email Append solution. If you have further questions
you'd
like to discuss, please contact us today.
What is the size of your Email Append Database?
Our file contains approximately 120 million records.
How have you built your database? From what type of sources?
Our Email Append Database is compiled from self reported consumer
information. We do not use information that was harvested, or collected
without the knowledge and consent of the consumer. The types of sources
are as follows:
• Opt-in Permission Based Websites
Our data comes from some of the most active permission-based websites
on the Internet. These include newsletter and content delivery sites, contest
& sweepstake sites, and sites that provide discounts and money-saving
information. We only utilize sites that are attracting consumers that are over
the age of 18. During the registration process, subscribers input their
personal information. All of the Internet properties have a privacy policy that
clearly states how the information provided can be used.
• Online and Offline Survey Data
Many consumers fill out market research and product registration surveys
both online and offline. This self-reported information is one of the primary
sources of demographic and lifestyle information in our proprietary
consumer database. Email addresses provided by consumers who fill out
these surveys are also utilized in our Email Append Service.
Email Addresses collected by the InfoUSA Outbound Call Center.
Our parent company, InfoUSA, maintains an outbound call center in
Omaha,
Nebraska. This call center, which employs close to 400 call
specialists, contacts over 10 million businesses per year. A good portion of
those contacted provide us with their email address to receive targeted
information via email. These permission-based email addresses are also
utilized in our Email Append Service. Since this is information compiled by
InfoUSA, no other company can provide this data to you.
How often is your Email Append database updated?
As with all other InfoUSA databases, the Email Append database is
completely rebuilt every four weeks. During this rebuild, the following
actions
are taken:
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• New email records are added to the file.
• Records confirmed as undeliverable are flagged and no longer used
for Email Append processing. They are retained for Email Change of
Address processing.
• Postal Addresses are updated. Address history is retained in order to
match records where our client may not have a current postal address
for a customer.
• Records are linked in order to append demographic and lifestyle
information. |
What type of matching logic do you use?
Our primary matching logic is to provide an Individual Level match, which
utilizes the first name & postal address. If a match is found, that email is
appended, along with a code to show that a match was found using
individual match logic.
If a match is not located at the individual level, we have the ability to match
at the Household Level, which utilizes the last name & full postal address
fields to determine a match. If a match is found using this logic, the email
is appended, along with a code to show that a match was located using
household match logic.
Estimated match rates are from 10-20%. The appending of match level
codes will allow you to identify which logic was used, and may be useful as
a targeting tool for specific campaigns.
Your service includes the broadcast of a "Welcome email".
Who provides
that message?
This email, which will carry your company branding, is an email that we
are broadcasting to your customers on your behalf. You provide the content
of the email. If you do not have a creative development team, we can assist
you with the creation of this message.
You can view our Welcome Email Guidelines and Suggestions here.
Can we send a promotional email instead of a "Welcome email"?
We feel that this first email should be more of an introduction to online
communications. Since this is the first time you are talking to these
customers
via email, the welcome letter should state what type of
information you want to send them via email.
If you wish to include a special offer or promotion, many clients have had
success placing these introductory promotions in the form of an incentive
for allowing you to communicate with them via email. This allows for the
introduction of email messaging, and gives them a sample of the valuable
information they can expect to receive in the future.
Can you update our file of invalid email addresses with a current email
address?
Yes. This is called our Email Change of Address service, or ECOA.
We can
take your file of bounced email addresses, and attempt to append
an
updated or unique email address to your file. Pricing for this is based
on the
input volume and number of records we can ultimately update.
What are we charged for?
After the completion of the welcome email, we remove any undeliverable
email addresses, and segregate the list of your customers that requested
to
be
removed (opt-outs).
You are only charged for the matched deliverable records we deliver after
completion of our full process. You will not be charged for any emails that
were appended, but were not successfully delivered the welcome email.
Can I send you my whole file to determine the match rate?
Yes, from time to time we will process your file to determine a match rate.
This free match test would not include the broadcast of a welcome email or
any return of data to you.
If you have a budget in mind to work with, we can process your entire file
and
only deliver and bill you for the quantity in your initial budget. This will
allow you to determine the overall match rate for your entire customer file,
and determine the amount required when you want to come back to
purchase
all the remaining customer records. We typically base the rate on
the amount of your budget, since you may not be purchasing all match
records. We will apply a discount to future purchases of the matched
records.
Is your Email Append Service in compliance with CAN-SPAM?
With the passage of the new CAN-SPAM Law on December 16th, 2003, it
is very important that you utilize a service provider that fully understands how this law affects you. Walter Karl Interactive as a leading provider of
online marketing is in compliance with this new law.
Click here to view a document that outlines the Best Practices that we
follow when executing an email append. |
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