Related Services

Our Data Enhancement Services will enrich your customer file by appending useful demographic characteristics, recreational interests and financial status to your records.

When you have a better understanding of your customer base, and can distinguish characteristics that can help you identify up-sell opportunities, you will be able to improve your campaign response rates by designing promotions that speak directly to your customers' desires.

You can view a complete list of the data elements we can add to your file here.

Download: Consumer Data Enhancement
Download: Business Email Data Enhancement

With our Email Append Service, you can pick 3 data elements to be appended to your file at NO CHARGE.

Our List Hygiene services are designed to save you money on your postal expenses. By identifying records with undeliverable postal addresses, correcting and updating typographical errors and zip codes, adding forwarding addresses, and even removing individuals who have passed away, we can save you from sending wasted pieces through the mail.

Walter Karl Interactive's Match & Deploy Service will allow you to use multi-channel marketing strategies by including email promotions to these targeted prospects.

Our service includes matching your prospect file to our permission-based and highly responsive database of 75 million records.

Once the data processing is complete, we broadcast your campaign to the matched prospects. You campaign includes real-time tracking so you can monitor the results or execute A/B splits for testing.

Even better, because of our individual-level tracking capabilities, you can send follow-up campaigns based on each users response to the first mailing (i.e. send non-openers a message with more intriguing subject line; send openers and clickers that didn't respond a stronger offer).

Because of our multi-file capabilities, you can expect to deliver an email promotion to approximately 20-30% of your direct mail prospects.

These services will not only improve your deliverability in the mail and save you money by reducing returned mail, but will also help you improve match rates for your Email Append.